An LCD is right outside the fitting room. When Xiao Qiong, a customer, walked out of the fitting room with a skirt on, she could directly see the material, price and other information of this skirt from the LCD. A button indicating “recommended ornaments” is on the right column of the LCD. After Xiao Qiong has pressed the button, related ornaments were recommended on the display automatically, and the effect after the ornaments are applied is also shown. Xiao Qiong said satisfactorily, “The recommendation is really good. It can allow me to make more suitable purchases.” This is what the reporter has seen recently in the HOdo exclusive shop on the first floor of the HOdo Blossom Plaza in Donggang Town, Wuxi, Jiangsu.   

What makes the fitting room most intelligent is the electronic RF label system developed by HOdo independently. According to Zhou Haijiang, president of HOdo Group, this is only one part of the “intelligent HOdo”. In 2014, HOdo Group received the license as pilot outlet for the resale business of mobile communication, which marked HOdo has involved in the field of water telecom.

According to related information, HOdo Group will also launch the RF-SIM project to lay foundation for the future intelligent HOdo community, HOdo prepaid card based on Mobile resale and Mobile terminal and other new platforms-oriented business models.